Latitude: 53.4462 / 53°26'46"N
Longitude: -2.3056 / 2°18'20"W
OS Eastings: 379797
OS Northings: 394420
OS Grid: SJ797944
Mapcode National: GBR D3W.HN
Mapcode Global: WH98H.KM9Z
Plus Code: 9C5VCMWV+FP
Entry Name: The Top Rank Club (Former Essoldo Cinema)
Listing Date: 28 March 1994
Grade: II
Source: Historic England
Source ID: 1240376
English Heritage Legacy ID: 438795
Also known as: The Top Rank Club
Essoldo Stretford
Longford Theatre
ID on this website: 101240376
Location: Stretford, Trafford, Greater Manchester, M32
County: Trafford
Electoral Ward/Division: Longford
Parish: Non Civil Parish
Built-Up Area: Stretford
Traditional County: Lancashire
Lieutenancy Area (Ceremonial County): Greater Manchester
Church of England Parish: Stretford St Matthew
Church of England Diocese: Manchester
Tagged with: Cinema Bingo hall
SJ 79 SE
1482-/5/10004
STRETFORD
CHESTER ROAD
The Top Rank Club (former Essoldo Cinema)
II
Cinema, now club. 1936, by Henry Elder,of Roberts, Wood and Elder of Manchester, for the Jackson and Newport cinema circuit, with late C20 alterations. Of narrow red brick, with faience tiled facade, with roofs concealed by tall brick walling. Art Deco style. Set-back auditorium, with long foyer passage to Chester Road entrance, and shorter link to side entrance on Edge Road, set amidst contemporary buildings. The Chester Road entrance was designed to resemble a cash register, with stepped convex surfaces curving upwards and backwards, and an attached but advanced rib rising with less curvature designed to carry the vertically-displayed name of the cinema, now bearing the name 'Top Rank.' A projecting band, carved across the face of both curve and rib is the sole horizontal element above the rectangular entrance canopy, which has a modern fascia. This sits above 3 evenly-spaced double doorways, with tile covered flanking walls. Side entrance on Edge Road with tall convex brick wall above a semi-circular canopy, the two components forming a circular entrance area above which rises a substantial tall, grooved concrete column. Directly beneath, supporting the canopy is a curved pier which divides the side entrance area, each part with a pair of original glazed double doors. To the right, a tall recessed panel set between tall brick piers stands above exit doors for the auditorium.
Interior; stalls area altered to form a bingo hall, but plan little disturbed, with circle, projection room, upper floor bar, lighting rotunda and a cafe area above the foyer (now with a suspended ceiling) all surviving. Foyer murals, designed by Frederick H. Baines, depicting contemporary cinema scenes, and each 10 x 6 feet are thought to survive behind removable coverings.
This was amongst the first, and is the only survivor of Elder's cinemas, a building in which the striking and explicit frontage motifs are held to represent his belief that the film industry of the day was primarily concerned with money and sex. The design represents a dramatic departure from theatre-influenced cinema planning, and acknowledged the different spatial and technical requirements of wide screen cinematography.
Listing NGR: SJ7979794420
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